Is it better to rely on an outsourced advertising sales team or sell ads in-house? If advertising sales are a part of your association’s non-dues revenue or your business strategy, the decision you make can have a significant impact on its financial future. When associations and businesses approach AdBoom Advertising, they typically ask these three questions in one form or another: Will outsourcing earn us more than it will cost us? Will an outsourced advertising sales team understand our business the way we do? Is there additional value in working with a provider? Here is how we address them… Will Outsourcing Earn Us More Than It …

Conferences: they are a considerable time and large financial investment for associations and B2B organizations. Last year conferences and trade shows were the largest single marketing expense for B2B organizations, according to Forrester research. Ideally, this huge commitment comes with a profitable return for the organization but unfortunately not always. Organizations that hold conferences typically earn revenue in three ways: Attendee registrations The sale of exhibits The sale of sponsorships For this article we’d like to offer up a few tips for growing your conference revenue through sponsorships. Let’s start with the good news. The latest IEG Sponsorship report found sponsorship spending for associations is continuing …