What is native advertising? It is an increasingly popular format for advertising. But what is it exactly? What does it look like? Where do you find it? There really is no one answer to these questions. Herein we find the beauty of native advertising. It is not just one thing. It can be almost anything. Native advertising is designed to look like the website or publication where it is being published. The format, size or design of your ad will vary based on where you place it. While this may seem like a relatively new concept it is really just a …

Clients rely on AdBoom Advertising for its experience in selling ad space. We learn their ad products, identify the right prospects, and close deals to help them generate revenue. Our team approach offers benefits to the traditional independent sales rep model. Over time, however, more and more companies have turned to us for outside-the-box marketing and consulting services to improve their ad programs. We're happy to oblige. Raising Your Company's Profile in Search Engines Two important aspects of selling ad space are: Capturing the attention of potential advertisers. Demonstrating the value of your ad space. We help companies achieve both with our search engine optimization (SEO) and pay-per-click (PPC) services. When …

As an association that publishes, you know that competing with mass market publications and their companion websites is a challenge. B2C advertising sales often go to the largest consumer publications, and even B2B advertising prospects may choose larger publishers because of preconceived notions about associations. For example, advertisers may believe that: Association audiences are small, and thus reach is limited. Advertising with a trade publication is too expensive. The association audience is too niche and not diverse enough. As you approach advertisers directly or through an ad sales agency like AdBoom, it’s important to address these preconceptions and to educate advertisers about the benefits you provide. In the following paragraphs, we’ll address each …