Digital technology is causing significant change in the way publishers manage magazine ad sales. The good news: the benefits that attract advertisers to digital can cross media and support print ad sales as well. Digital content allows for consumption in a variety of convenient formats—websites, mobile apps, digital issues, and e-newsletters among them—and the medium provides always-available access. Still, these advantages alone may not be what make the digital platform appealing to advertisers. By recognizing the full value of digital, print magazine ad sales can mimic several of its most important features. Show Advertisers Results Digital magazine ad sales offer a variety of revenue …