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Ad Sales Marketing Services

Reach more advertisers and raise the profile of your organization. AdBoom’s ad sales marketing attracts advertisers and revenue for your publications and events.

Advertise to Advertisers

AdBoom isn’t content to cold call. We connect with prospects in meaningful ways that lead to results for your organization.

AdBoom combines the relationships we have developed and the extensive prospect research we conduct with effective marketing. The comprehensive, strategic plans we create help drive growth for print and digital ad sales.

Our Ad Sales Marketing Tactics

AdBoom employs a range of tactics to engage prospects and increase the visibility of your ad program.

OUR WORK INCLUDES:

In-Person Meetings / Outbound Calls

On an ongoing basis, AdBoom conducts phone calls, email follow-ups, and conference calls to leads we develop. We also visit your top advertisers in person to further these relationships and increase their buy.

Email Marketing

Our ongoing campaigns to large prospect lists are a fast and efficient way to reach your advertiser audience. AdBoom provides campaign targeting, design, launch, and management.

Media Kit Design

Your media kit should showcase the unique value of advertising with your organization. Let AdBoom handle media kit design for you, from design to copywriting to production.

AdBoom Advertising is part of Capitol Media Solutions, a full-service media firm specializing in media planning, buying, and strategy. Our experience from both the publisher and advertiser perspective means that we know how to design media kits that:

Balance visually-engaging graphics with essential data.
Target to your prospective advertisers.
Demonstrate the value your organization offers.

Marketing Collateral

As part of our ad sales support and consulting services, AdBoom creates the marketing collateral that captures the attention of your prospects.

Our production team develops sales one-sheets, mailers, and e-mail marketing campaigns, among other collateral.

Cultivation of Agency Relationships

We maintain ongoing relationships with the advertising agencies that represent brands and businesses. This allows us to bypass gatekeepers and reach decision-makers.

Conference Representation

Our advertising sales representatives attend conferences held by our clients, the industry, and client competitors. We use these opportunities to meet face-to-face with current and potential advertisers. We also obtain exhibitor lists for all competitor conferences.

Association Membership

Our ad sales marketing team joins the organizations to which your best prospects belong. Our involvement in these associations gives us access to new sources of potential revenue.

Interested in reaching a wider audience of advertisers?

Contact AdBoom Advertising about ad sales marketing for your organization.