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30
Dec
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IAB Compliancy: Why it’s A Must for Your Digital Ad Sales

posted on December 30, 2015 / 0 Comments

IAB Compliancy: Why it’s A Must for Your Digital Ad Sales Today’s association websites have transformed from just being information hubs to vital non-dues revenue drivers for the organization. For associations, this site revenue comes from one of two sources: e-commerce (selling products related to the site online) or digital ad sales. Associations will consult with an advertising sales company, like AdBooom Advertising, for assistance with their digital and print ad sales; but increasingly we are asked to consult with associations and advise them on how to become IAB compliant when they decide to monetize their website through advertising.  The Interactive Advertising Bureau, …

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    16
    Dec
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    What Kind of Ad Seller Are You?

    posted on December 16, 2015 / 0 Comments

    During an early season episode of Mad Men, John Slattery’s character, Roger Sterling, offered up this pearl of wisdom about business:   “I don’t know if anybody’s ever told you that half the time this business comes down to “I don’t like that guy.”   The same can be said about ad sales, or any sales for that matter. This is a competitive space and in many instance there aren’t huge differences in the actual product or service that will be delivered. What differentiates a company or a salesperson and is often the deciding factor is likability. Top performing, and typically likable, salespeople understand …

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    02
    Dec
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    To Paywall or Not to Paywall, That is the Question

    posted on December 2, 2015 / 0 Comments

    Are paywalls making a return? When print advertising revenues first began declining publishers attempted to shift their successful print revenue model to the Internet: get advertisers to pay for digital ads and readers to pay for digital content. Paid digital content, however, was not as well-received. Readers weren’t exactly jumping at the chance to pay for content they once accessed for free.  As of late though a few newspapers, with some unique strategies, have found ways to make paywalls a viable revenue supplement and surprisingly a way to increase print subscriptions. Newspapers like the New York Times, the Dallas Morning …

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