01
Nov
Value Are you giving your customers enough? In tough economic times, marketing costs are among the first to be cut. It …
Insights
18
Oct
If your ad sales funnel is full but selling ads has become more difficult, it’s a good time to assess …
18
Oct
What is native advertising? It is an increasingly popular format for advertising. But what is it exactly? What does it …
04
Oct
Myth: Bringing on an ad sales team will increase our budget. Fact: Not necessarily. Many outsourced advertising sales teams are paid on …
06
Sep
Is it more cost effective to bring in an outsourced advertising sales team or sell ads in-house? If advertising sales …
23
Aug
In sales, perhaps more than any profession, first impressions can make or break your potential to get your desired outcome. …
09
Aug
As, ad sales professionals we tend to have a love/hate relationship with discounts. Certainly discounting is an effective sales method. …
19
Jul
Are you a skilled ad salesperson or just a lucky one? One might argue that skill and luck are one …
05
Jul
Pitching prospects in person is always the preferred sales scenario. However, occasionally due to circumstances or budget, this is not …
21
Jun
Feeling burned out yet? We can’t blame you. Ad sales, or any sales for that matter, can be high-pressure and …
07
Jun
When was the last time you checked the third or fourth page of a search engine results page (SERP)? You …
24
May
Getting a referral on one hand is an acknowledgement of a job well done. On the other hand referrals are …
10
May
Did you know a thumbs up or ok sign are both considered offensive gestures in some countries? Both signal agreement, …
26
Apr
What happens to your ad sales leads when it’s clear they are not ready for your services at this time? …
12
Apr
Here’s a challenge for you. Describe your advertising and its most important benefits in 60 seconds or less? In sales …
29
Mar
The Masters is next week, which got us thinking - many of the factors that contribute to a golfer’s success also …
15
Mar
During an early season episode of Mad Men, John Slattery’s character, Roger Sterling, offered up this pearl of wisdom about …
01
Mar
Like anything else, sales databases need a little love and attention. They can get a little messy if not properly …
15
Feb
The concept of content marketing is when marketers offer information to educate or entertain their audience about their industry, product, …
01
Feb
Digital video can fall under the content marketing umbrella and continues to be a popular option for marketers looking to …
