Three Challenges to Training an In-House Advertising Sales Rep!
AdBoom Advertising’s services include ad sales management, training, and recruitment. Companies often come to us with interest in our training but concerns about the obstacles standing in the way.
Below, we’ve outlined some of the challenges to training an in-house advertising sales rep. We’ve also outlined ways that we help clients overcome them. Read on, and then get in touch to see how we can support your work.
“Taking our team out of the field or off the phone will cost us sales.”
AdBoom Advertising’s training rarely lasts more than a few days. Likely, the investment of time now will yield dividends with the improved performance of your team. If you are concerned, we can schedule training in groups so that only a portion of the team is away at one time.
“Training for an advertising sales rep team is an expense we can’t afford.”
If your budget does not allow for you to send the entire team, choose a few reps who can benefit from the training. After they have gone through professional development, you can evaluate their improvement and allow others to have the opportunity.
“Our top performers don’t need training. They already know how to sell.”
The obvious point: “There’s always room for improvement!” A better response, though, is to use our services to train top performers in managerial skills so that they can share what they know. This offers them a new challenge and the opportunity to progress in their careers.
At AdBoom Advertising, we have years of experience and have worked across industries with clients in print, digital, and conference sales. By partnering with us for advertising sales rep training, we can improve your team.