06
Apr
Online Referrals On one hand, it is an acknowledgement of a job well done. On the other hand, it is high-impact …
Insights
23
Mar
Every client is different. They come from different industries, company cultures, and geographic locations. Company size and budgets all vary across …
09
Mar
Did you know... A thumbs up or ok sign are both considered offensive gestures in some countries? Both signal agreement, but …
24
Feb
The Island of Forgotten Leads What happens to your ad sales leads when it’s clear they are not ready for your …
10
Feb
Here’s a challenge for you. Can you describe your advertising and its most important benefits in 60 seconds or less? In …
27
Jan
Are You Feeling Lucky? Are you a skilled ad salesperson or just a lucky one? One might argue skill and luck …
13
Jan
Coaches may coach and players may play, as the old saying goes, but Alabama won this game because of Saban, …
30
Dec
IAB Compliancy: Why it’s A Must for Your Digital Ad Sales Today’s association websites have transformed from just being information hubs to …
16
Dec
During an early season episode of Mad Men, John Slattery’s character, Roger Sterling, offered up this pearl of wisdom about …
02
Dec
Are paywalls making a return? When print advertising revenues first began declining publishers attempted to shift their successful print revenue …
30
Jul
Artist Pablo Picasso was widely quoted as saying, “Good artists copy. Great artists steal.” You can apply the same theory …
18
Jun
If your ad sales funnel is full but selling ads has become more difficult, it’s a good time to assess …
04
Jun
Associations or B2B publishers, have you ever considered changing ad sales agencies? The potential new revenue opportunities and fresh ideas …
21
May
Is it better to rely on an outsourced advertising sales team or sell ads in-house? If advertising sales are a …
07
May
Digital technology is causing significant change in the way publishers manage magazine ad sales. The good news: the benefits that …
16
Apr
Membership dues alone are not enough to sustain and keep most associations afloat. At best, they average only about 39% …
13
Apr
The Masters wrapped up yesterday, which got us thinking - many of the factors that contribute to a golfer’s success …
02
Apr
As a publisher, you may either be: Transitioning from print advertising sales to digital ad sales or Looking for ways to improve revenue …
18
Mar
Social media has evolved. It’s no longer just a way for students and young adults to communicate with each other, …
05
Mar
Conferences: they are a considerable time and large financial investment for associations and B2B organizations. Last year conferences and trade …
