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Posts tagged ad sales manager

05
Jul
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Pitching prospects in person is always the preferred sales scenario. However, occasionally due to circumstances or budget, this is not a feasible option. Fortunately, technology has made video conferencing a useful and increasingly popular alternative. All you need is a web cam and maybe a microphone and you can essentially sell to anyone from anywhere (well, assuming they have a computer as well). Most require very little tech ability, so even your most computer apprehensive coworker can look like a superstar to the prospect you’re trying to win over. These are a fantastic way to offer product demonstrations, tutorials, sales …

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21
Jun
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Extinguishing Sales Burnout

posted on June 21, 2017 / 0 Comments

Feeling burned out yet?  We can’t blame you.  Ad sales, or any sales for that matter, can be high-pressure and fast-paced.  You’re always prospecting, cold-calling, mail-merging, presenting to would-be clients, negotiating and (hopefully) closing deals.  And that was all before lunch time.  Plus with your smartphone, tablet, and laptop you’re always accessible, which means you can still work even when you’re not at work.  And, oh yeah there is that sales quota you have to make, but no pressure.  So, it’s easy to understand how a salesperson eventually becomes tapped out.  Energy and enthusiasm is key in ad sales. (Seriously, …

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07
Jun
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PPC+SEO= Ad Sales Leads You’ll L-O-V-E

posted on June 7, 2017 / 0 Comments

When was the last time you checked the third or fourth page of a search engine results page (SERP)?  You probably don’t very often. Most of us check the first, maybe the second page, and rarely go further.  Search engines like Google, Bing and Yahoo understand this and develop algorithms to ensure quality content ranks and not the spammy sites.  Ranking is determined by a variety of factors.  Most use top secret algorithms that weigh a variety of factors including links to your site, social media mentions, content and depth of your site.  Search engine pages have ten results pages …

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24
May
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What are People Saying about You?

posted on May 24, 2017 / 0 Comments

Getting a referral on one hand is an acknowledgement of a job well done.  On the other hand referrals are a gateway to high-impact lead generation with minimal overhead, high conversions, and typically shorter sales cycles.  Traditionally, referrals funnel in from customers telling others about your services.  These days, however, it’s also become more common to search online for referrals and recommendations.  Industry forums, blogs, and social media can all be sources of information and feedback about your company and its services.  These can be reputation makers or reputation breakers.  This is how a reputation is built and it’s that …

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21
Dec
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Customer Retention – The gift that keeps on giving

posted on December 21, 2016 / 0 Comments

The year is winding down and ‘tis the season for contract renewals.  Renegotiations, while at times painful, are the lifeblood of sales inventory.  A returning customer is its own reward as he/she can increase your bottom line.  Whether it is through advocacy, endorsements, via referrals, testimonials, or word of mouth, returning customers can often bring new business.  Research shows that people trust their friends’ recommendations considerably more than any other form of advertising.  Low defection rates and loyal clientele signal competency and excellent service.  It reflects positively to prospective clients and makes you an attractive option when they are considering who …

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01
Jun
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5 Advantages Association Marketing Offers

posted on June 1, 2016 / 0 Comments

When it comes to B2B advertising mass marketing may be bigger, but not necessarily better. While, there’s no arguing mass market publications are bigger, with larger ad sales teams, budgets and territories. But there are still advantages association and trade marketing offers advertisers  that mass market publications do not. Competing for B2C and B2B ad sales with large mass market publications and their websites as an associations or B2B publishers, is no easy task. In many cases however, advertising in a trade or association publication or website a more strategic, cost-effective solution for advertisers. Here are just a few reasons why B2B …

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24
Feb
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Rescue prospects from the “Island of Forgotten leads”

posted on February 24, 2016 / 0 Comments

The Island of Forgotten Leads What happens to your ad sales leads when it’s clear they are not ready for your services at this time? Are they banished to the island of forgotten leads? Or are they cultivated and returned to the sales pipeline for follow-up somewhere in the future? B2B sales cycles can be notoriously long, research firm SiriusDecisions found over the past 5 years sales cycles have become 22% longer and typically include three more decision makers.  Adjust your prospecting time accordingly.  Invest time in nurturing quality leads. Don’t assume a prospect who does not want to advertise right …

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10
Feb
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KISS: Keep It Short and Simple

posted on February 10, 2016 / 0 Comments

Here’s a challenge for you. Can you describe your advertising and its most important benefits in 60 seconds or less? In sales, this is called the elevator pitch. In the spirit of Valentine's Day we call it a KISS – Keeping It Short and Simple. Theoretically the elevator pitch, or KISS method, is only beneficial when you have a really short time to persuade a prospect on how fantastic advertising with you will be for them.  Actually though, there are quite a few other good sales lessons you can learn:   First it teaches you to narrowly focus on the most important benefits of your …

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30
Jul
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Artist Pablo Picasso was widely quoted as saying, “Good artists copy. Great artists steal.” You can apply the same theory to your ad sales marketing. Once tactics yield results for B2C companies, it’s not unusual for associations and B2B organizations to begin using the same measures. Digital marketing is a good example. Banner ads and e-newsletters are now common ways that associations and B2Bs promote their ad inventory to advertisers. Both ad sales techniques started out in consumer marketing. Content marketing, digital video, and native advertising are newer digital tactics that B2C marketers are employing. Reports estimate that 86% of B2C marketers …

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