As ad sales professionals we tend to have a love/hate relationship with discounts. Certainly discounting is an effective sales method. It is an easy way to boost sales volume quickly. It is a great way to garner interest or motivate a buyer to at least try your product. Inversely, it is also a quick way to cut into profits or commission margin. Like any other marketing or sales technique, discounting should be done with a strategy that keeps ROI in mind. Here are some discounting dos and don’ts: DON’T: Discount Often: Customers will be less willing to pay regular prices if they know …

AdBoom Advertising's services include ad sales management, training, and recruitment. Companies often come to us with interest in our training but concerns about the obstacles standing in the way. Below, we've outlined some of the challenges to training an in-house advertising sales rep. We've also outlined ways that we help clients overcome them. Read on, and then get in touch to see how we can support your work. "Taking our team out of the field or off the phone will cost us sales." AdBoom Advertising's training rarely lasts more than a few days. Likely, the investment of time now will yield dividends with …

AdBoom Advertising can utilize your in-house database of leads to sell ads for your publications. We add this resource to the other systems in which we've invested: up-to-date competitive intelligence, prospecting data, decision-makers for advertising agencies and businesses, and more. Whether we are maintaining your systems or you continue to oversee them, these databases can become divas. They need attention, care, and upkeep because… Contacts change. People leave their jobs, companies move locations, and businesses shut their doors. Systems fall out of date. Software requirements may call for security upgrades or patches. Internal processes change. The information you decide to track and the people who become …