What is native advertising? It is an increasingly popular format for advertising. But what is it exactly? What does it look like? Where do you find it? There really is no one answer to these questions. Herein we find the beauty of native advertising. It is not just one thing. It can be almost anything. Native advertising is designed to look like the website or publication where it is being published. The format, size or design of your ad will vary based on where you place it.
While this may seem like a relatively new concept it is really just a …
The concept of content marketing is when marketers offer information to educate or entertain their audience about their industry, product, or service. It’s less about being promotional and more about being a vehicle for teaching prospects about what you do and how they can benefit from your products/services. Association publishers have always produced content via their association publications , so this is not entirely new. Content marketing has evolved to where now the emphasis is on developing and distributing content on digital channels. Associations that had previously relied on reaching prospects through traditional avenues, including their print publications, can now reach …
Tis the season to be scary, but not in your ad sales pitches. Good prospects are often turned off by salespeople who exhibit frightening practices. Sellers that are too pushy, inattentive, or even downright mean can be pretty terrifying. So be careful because these mistakes can come back to haunt you. Here are some sales tactics that scare customers away, hopefully none of these sound familiar!
Becoming a Ghost – Do you pull a disappearing act the minute your prospect becomes a customer? If so, you are a ghost. Customers expect you to be available to them even after you’ve …
Clients rely on AdBoom Advertising for its experience in selling ad space. We learn their ad products, identify the right prospects, and close deals to help them generate revenue. Our team approach offers benefits to the traditional independent sales rep model.
Over time, however, more and more companies have turned to us for outside-the-box marketing and consulting services to improve their ad programs. We're happy to oblige.
Raising Your Company's Profile in Search Engines
Two important aspects of selling ad space are:
Capturing the attention of potential advertisers.
Demonstrating the value of your ad space.
We help companies achieve both with our search engine optimization (SEO) and pay-per-click (PPC) services.
Artist Pablo Picasso was widely quoted as saying, “Good artists copy. Great artists steal.” You can apply the same theory to your ad sales marketing.
Once tactics yield results for B2C companies, it’s not unusual for associations and B2B organizations to begin using the same measures. Digital marketing is a good example. Banner ads and e-newsletters are now common ways that associations and B2Bs promote their ad inventory to advertisers. Both ad sales techniques started out in consumer marketing.
Content marketing, digital video, and native advertising are newer digital tactics that B2C marketers are employing. Reports estimate that 86% of B2C marketers …
Some see the growth of digital as a killer of traditional ads. Much to the contrary, they actually offer yet another way for association and B2B publishers to promote their organizations and earn non-dues revenue. It also offers a great way to promote your offline marketing events and publications with cross-media integration
What Is Cross-Media Integration?
Consumers are surrounded with marketing messages. The number ranges anywhere from 5,000 to 13,000 messages per day depending on your source. With so many messages, marketers have gotten pretty adept at tuning them out. For a marketer to stand out, it is necessary for them to …
As an association that publishes, you know that competing with mass market publications and their companion websites is a challenge. B2C advertising sales often go to the largest consumer publications, and even B2B advertising prospects may choose larger publishers because of preconceived notions about associations.
For example, advertisers may believe that:
Association audiences are small, and thus reach is limited.
Advertising with a trade publication is too expensive.
The association audience is too niche and not diverse enough.
As you approach advertisers directly or through an ad sales agency like AdBoom, it’s important to address these preconceptions and to educate advertisers about the benefits you provide. In the following paragraphs, we’ll address each …
AdBoom is an advertising sales agency. When we're pitching opportunities to prospects on behalf of clients, we prefer to be in person. This isn't always possible due to circumstances or budget, however.
As a result, we've developed different resources to connect effectively with prospects even when we're not in the same room. A big part of our work selling advertising remotely is video conference software.
AdBoom uses video conference tools for product demonstrations, tutorials, sales presentations, and remote meetings with team members and clients. Whether the other party is across the country or across the world, we can manage an effective ad sales …