Is it more cost effective to bring in an outsourced advertising sales team or sell ads in-house? If advertising sales is a part of your association’s non-dues or your business revenue generation strategy, perhaps you’ve asked yourself that question. Ad Sales and the revenue earned outside of membership dues is the lifeblood of most organizations, particularly professional associations. To truly be beneficial as a revenue generator, an advertising sales program must increase sales while at the same time decreasing (or at the very least not significantly increasing) cost. Research has shown that outsourced lead generation provides 43% better results than in-house. Associations …

Digital video can fall under the content marketing umbrella and continues to be a popular option for marketers looking to reach prospects online.  In fact, nearly three quarters of media buyers have increased their budgets for video.  This increase is likely attributed to the growing base of online video viewers.  Eighty-five percent of US Internet users have viewed a video online. Twenty-five percent of those videos viewed were ads.  While associations and B2B organizations were initially less inclined to adopt video as a marketing platform, our ad sales manager and sales reps are increasingly seeing more interest by associations and …

B2B Advertising: 5 Advantages Association Marketing Offers When it comes to B2B advertising, mass marketing may be bigger but not necessarily better. There’s no arguing that mass market publications are bigger, with larger ad sales teams, budgets and territories. However, there are still advantages that trade marketing offers advertisers that mass market publications do not. Competing for B2C and B2B ad sales with large mass market publications is no easy task. In many cases however, advertising in a trade/association publication or website is a more strategic, cost-effective solution for advertisers. Here are just a few reasons why B2B association or trade advertising benefits …